MOJIICO
PROJECT
Talking Cat & Cathleen Merkel Limited are two people & development experts joining forces under a new, combined venture. Their vision is to craft a differentiated, authentic, and gutsy brand that celebrates people’s potential and drives change within an organization through realness, passion, empathy, and authenticity.
ROLE
Naming, tone of voice, messaging
CREDITS
Design: Damin Sterling
Strategy: Cara Rodgers
CD: Austin Lane
Agency: BLVR
Inspired by movement and jazz.
Every element is alive. Words and visuals delicately crafted to dance together.
NAMING
The name was born from mojo, infused with mojito. It’s both playful and punchy. The three dots above the logo make an ellipsis, signifying progress, momentum, and stories yet to be told.
