Significo is a team of technologists who believe that their craft will bring humans to the center of healthcare. They breathe empathy and passion into a traditionally sterile and stressful environment.

We explored different creative directions that visually bring the brand’s belief, purpose, and vision to life in a way that feels unique, authentic, and ownable. This process helps inform the brand identity phase. I named the creative territories, wrote descriptions, and added vocabulary that captured significo’s disruptive mindset while serving as a source of inspiration for our creative team.