HUMANSET
Tone of voice, messaging, tagline, packaging
ROLE
Humanset (formerly Proboost) is an immune supplement that can help people with immune deficiencies, seasonal illness, and serious disease restore and regulate their immune system. The company has been active for decades, but remained small due to a lack of general brand awareness and product understanding.
Our team helped Humanset shift from a small audience with confusing language to a disruptive wellness brand with scientific credibility. Through a new tone of voice, messaging, and tagline, alongside a fresh name and visual identity, Humanset is set to become the category leader in immune health supplements.
PROJECT
Design: Katie Murphy, Damin Sterling
Creative Direction: Austin Lane
Agency: BLVR
CREDITS
TONE OF VOICE
Humanset aspires to make the world a better place by empowering the humans who occupy it. Truth and strength guide how they speak. But empathy refines what they say. With every word, you can tell they care deeply about living out their core beliefs to the fullest.
TAGLINE
The tagline “Activate Humankind” evolved from headline to brand anthem.
