988
ROLE
OOH, social, campaign, marketing
PROJECT
The launch of 988, a new three-digit code for crisis care and suicide prevention, marked a historic moment in the U.S. but that doesn't mean it came without challenges. There's misinformation about what 988 is and how it works. There's still a stigma attached to mental health services.
I worked alongside a team of designers to launch an organic and paid 988 campaign, focusing on approachable, educational design and messaging. The campaign tagline, Hope Has A New Number, served as a source of inspiration on social and OOH ads, receiving national media coverage.
Design: Sierra Bass
CD: Nicole Glueckert, Amanda McCarthy
Agency: Yes&
CREDITS
SOCIAL
We crafted a social campaign meant to educate and inspire. Bringing hope and levity to those struggling with mental health. Our focus was making Vibrant a source of knowledge and community, bringing in powerful elements like handwritten notes.
RESULTS
The campaign earned 34M paid impressions and drove 43k users to the 988 Lifeline website.
2,875,603 organic impressions
10,241 clicks
597 mentions of campaign tagline on Twitter
